ZHISHIQ’s objective is to level the admissions playing field for international applicants. We believe every individual who wishes to study overseas should have ready access to first-rate professional support unencumbered by the coincidences of geography or economic background.

Our vision is to provide outstanding support, with solutions that fit each client’s challenges and aspirations. ZHISHIQ advisors help clients to hone their stories, develop strategies, and pitch their achievements in order to express their achievements and present themselves effectively.

We do not invent content for our clients.

We do offer constructive advice on the most effective deployment and organization of language to enable our clients to stand out to an Admissions Committee (or other relevant body) in competitive contexts.

Advisors are encouraged to think of their role as equivalent to that of an informed and attentive family member or friend. Our goal is to help our clients create pitches that give them the best chance of being admitted to the schools they would most like to attend, and from which they would accrue the greatest developmental benefit.

ZHISHIQ aims to foster and support a collaborative process. We encourage clients and advisors to take maximum advantage of communication opportunities within the iterative structure of our carefully-designed services.

Due to what has been considered the norm in this industry in some parts of Mainland China, and because our clients are indeed diffused over the entire country, advisors may occasionally encounter clients with expectations that cross the lines to which ZHISHIQ vigorously adheres. We trust advisors to use judgement, delicacy, and professional acumen (with the support of ZHISHIQ office staff if needed) to address such issues with clients. This robust but considerate ‘adjustment in expectations’ is analogous to every part of ZHISHIQ’s mission and services.

ZHISHIQ的目标是为国际申请者提供平等的入学机会。我们坚信，任何希望出国留学的人都应该能够轻松获得一流的专业支持，不受地理位置或经济背景的限制。

我们的愿景是为每位客户提供卓越的支持和解决方案，这些方案能够满足他们面临的挑战和抱负。ZHISHIQ的顾问会帮助客户深入挖掘自己的故事，制定战略，并有效地展示他们的成就，以便在申请过程中有效地表达自己并给招生委员会留下深刻印象。

我们不会为客户编造内容。

我们确实提供建设性的建议和语言组织方式，帮助客户在竞争激烈的环境中脱颖而出，赢得招生委员会（或其他相关机构）的认可。

我们鼓励顾问将自己的角色视为知情且关注的家庭成员或朋友。我们的目标是帮助客户创造出最佳的申请材料，让他们有最大的机会被最理想的学校录取，并从中获得最大的成长和发展。

由于在中国大陆某些地区，行业内某些做法已成为常态，加之我们的客户遍布全国，顾问有时可能会遇到客户的期望与ZHISHIQ坚守的原则不符。我们信任顾问将运用其判断力、细致入微的处理方式和专业敏锐度（如有需要，可得到ZHISHIQ办公室员工的支持）来处理这些问题。这种坚定而体贴的“期望调整”是ZHISHIQ使命和服务的一部分。

ZHISHIQ致力于培养和支持一种合作的过程。我们鼓励客户和顾问在我们精心设计的迭代服务结构中，充分利用沟通机会。